Four tips to show your supporters some love on Valentine’s Day

Donors, volunteers, and supporters are the lifeblood of most nonprofit organizations. Whether donating their time, their voices, or their dollars, it’s essential to ensure your supporters know how valued they are – and the impact of their generosity.
And because it’s Valentine’s Day, it’s the perfect time to give your audience a little extra sugar! And we’ve got you – our beloved clients, partners, and friends – covered with four of our favorite ways to do that. 💘

Highlight victories

Did your supporters send letters to Congress on a specific piece of legislation that recently passed? Did they donate to help your nonprofit provide urgently needed resources after a crisis or emergency? Show your supporters some love by sending a victory email to thank them – and let them know how this win was made possible thanks to their actions.

Share a personal story

You can also ask your clients or beneficiaries for feedback on how your nonprofit’s programs have positively affected their lives. Sharing personal stories can be highly compelling—and serve as powerful reminders of what your nonprofit can do, thanks to your supporters. (Be sure to follow best practices by always protecting people’s anonymity and getting their consent to share.)

Highlight your supporters

Alternatively, you can highlight your supporters’ stories! How did they learn about your nonprofit, and what motivates them to donate, volunteer, or take action? This is a great way to thank and highlight your most dedicated supporters – and motivate others to rally behind your cause, too.

Lean on automation

Finally, automation is your friend when it comes to cultivating and thanking your supporters! From nurturing new email sign-ups through a welcome series to triggering emails to celebrate birthdays and other milestones, leveraging automation workflows – and personalizing your content for different segments of your audience – is a smart and simple way to highlight the impact of your supporters’ generosity.

Sending a very special valentine to our friends at Bonterra for inviting us to contribute to its Thursday Thoughts blog series! You can check out the post – and see additional tips from Liz Alpert Fundraising – on the EveryAction blog here.

Want to learn more about how to show your supporters some love not just on Valentine’s Day, but all year round? We’d love to hear from you! Drop us a line (or send us a valentine!) here.

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