Attention, nonprofit fundraising and marketing nerds! The Bridge to Integrated Marketing and Fundraising Conference (more commonly known as the Bridge Conference) is coming up next week in National Harbor, MD.
After a few years of presenting virtually, we’re thrilled to reunite in person once again – and learn, share, and network with our colleagues in this space. We’re also excited to be presenting about two topics near and dear to our hearts! Here’s where you can find us at Bridge:
Beyond Positive: Smart ROI Tracking to Fuel Sustainable Growth
Thursday, July 28; 8:15 a.m. ET
Baltimore 2 Conference Room
Fresh Eyes Digital Co-founder and Principal Rachel Allison and Physicians for Human Rights (PHR) Digital Director Niti Iyer will dive into how to maximize tracking your nonprofit’s ads and acquisition program to maximize your return on investment (ROI) and fuel sustainable long-term growth. We’ll share a case study on how PHR successfully spotted trends in first-gift conversion timing and successful calls to action after looking more critically at their acquisition sources. Join us to learn tips for how to effectively use data to optimize your acquisition spending — and the lessons PHR learned in retaining and converting those names.
Building an SMS Program to Re-engage Your Supporters
Thursday, July 28; 11:15 a.m. ET
Annapolis 3 Conference Room
Free Press Senior Digital Director Dutch Cosmian, Fresh Eyes Digital Senior Consultant Bettina Ramon, and independent consultant Francoise Stovall will discuss how SMS messages can help re-engage and re-inspire a sluggish email file. From best practices in SMS fundraising and advocacy to the nuts and bolts of building a program from the ground up, join us to learn why an SMS program can help supercharge your organization’s digital fundraising, advocacy, and engagement – and tips on how to set your program up for success from the start.
We hope to see you at #BridgeConf22 later this month! If you aren’t familiar with the Bridge Conference or haven’t registered yet, you can learn more and register to attend here.
