In digital — we’ve always had to be nimble.

At Fresh Eyes Digital, our veteran staff has spent over 20 years helping nonprofits pivot when the world suddenly shifts: when breaking news hits, when disaster strikes, when a moment goes viral. We’ve helped teams adjust in real-time, rewriting emails, relaunching appeals, shifting messaging with speed and intention.

But what we’re experiencing now as an industry and community is unprecedented. We can no longer rely on “how we’ve always done things” to reach our supporters. Today’s supporters expect relevance, responsiveness, and real-time resonance.

This webinar explores what it takes to pivot strategically — not reactively — and how you can build a culture of readiness inside your organization. Check out the full recording below.

What You’ll Learn:

• Top 5 Barriers to Strategic Pivoting
  We’ll explore the most common roadblocks we see in nonprofit teams
  
  
• What Pivot-Ready Orgs Have in Common
  Hear what sets adaptable organizations apart and how you can start building that muscle.
  
  
• Real-World Campaign Example
  From crisis response to mid-campaign rethinks, Jenn and Dutch share stories of digital pivots in action — what worked, what didn’t, and what they learned.

Watch the Webinar

Share your email with us to access the full recorded webinar! As part of our email list we send just one email newsletter per month and the occasional update about events like this one.

First Name:

Last Name:

Email:

Webinar originally presented May 29, 2025

Featuring:
Jenn Lejano, Co-Founder, Fresh Eyes Digital
Dutch Cosmian, Senior Product Director, Free Press