Fresh Eyes Digital
Nonprofits come to us for two big reasons: to acquire and inspire digital audiences, and to convert those audiences into loyal and lifelong donors. Led by industry veterans Jenn Lejano and Rachel Allison, Fresh Eyes Digital delivers ongoing strategic guidance, creative campaign development, email marketing, fundraising and social media content development, reporting and analysis.
Who We Work With
Our company leadership has worked with leading nonprofits for over 20 years including organizations such as the Smithsonian, The Humane Society of the United States, NARAL Pro-Choice America, Earthjustice, National Gay and Lesbian Task Force, Human Rights Campaign, Fountain House, Girl Scouts of the USA, World Food Programme, Doris Day Animal League, Student Conservation Association, and many more.
The Fresh Eyes Digital Team
Erin Riley Strong, Business Operations Manager (Minneapolis, MN)
Erin has over 15 years of operations and project management experience in diverse environments. Having worked in both for and nonprofit fields, Erin brings a unique perspective to Fresh Eyes Digital.
Joy Engel, Senior Consultant (Cape Elizabeth, ME)
Joy Engel has spent the last 15 years working with clients to define their messages and find the right channels for delivering those messages. As a Vice President at VOX Global, she had the honor to work with Fortune10 corporations on their corporate citizenship initiatives.
Ashley Bryant-Baker, Director of Data and Analytics (Bowie, MD)
Ashley is a part-time data scientist and full-time comic book nerd who has used data and analytics for 10+ years to drive business decisions.
Cassy Gerber, Project Success Manager (Salt Lake City, UT)
Cassy has spent the past decade supporting various nonprofits with project management, logistics, and fundraising campaigns. Before joining Fresh Eyes, Cassy was the project manager for the GLIDE Foundation’s direct response fundraising program.
Daniel Buckley, Strategist (A bit north of New York, NY)
Daniel has spent the past 15 years in nonprofit digital fundraising and marketing, both with agencies and in-house, with a focus on helping great organizations make it rain.
Our team has developed long-term relationships with a team of consultants and vendors dedicated to serving nonprofit organizations and delivering top-notch work. We have a particularly deep bench in technical implementation (Luminate, Salesforce Marketing Cloud, and more) plus digital design services from our trusted friends at Yippa. The best part? We manage those relationships for you, ensuring that you have a seamless relationship with just one partner helping you meet your goals.