FUNDRAISING & DIGITAL MARKETING
FRESH EYES DIGITAL
Nonprofits come to us for two big reasons: to acquire and inspire digital audiences, and to convert those audiences into loyal and lifelong donors. Led by industry veterans Jenn Lejano and Rachel Allison, Fresh Eyes Digital delivers ongoing strategic guidance, creative campaign development, email marketing, fundraising and social media content development, reporting and analysis.
WHO WE WORK WITH
Our company’s leadership has worked with leading nonprofits for more than 20 years, including organizations such as the Smithsonian, The Humane Society of the United States, NARAL Pro-Choice America, Earthjustice, National Gay and Lesbian Task Force, Human Rights Campaign, Fountain House, Girl Scouts of the USA, World Food Programme, Doris Day Animal League, Student Conservation Association, and many more.
THE FRESH EYES DIGITAL TEAM
Rachel Allison, Principal and Co-Founder (She/her)
Takoma Park, MD
Rachel Allison has been privileged to help nonprofits raise funds and awareness online for 20 years, and for much of that time, she has asked her trusted colleague Jenn for “fresh eyes” on many a campaign appeal or concept.
Some things to know about Rachel are that she loves science, history, and Doctor Who. When she’s not thinking about how to make nonprofit data more actionable (and beautiful!), she’s happily trying to catch up with her fellow Freshies’ gardening skills. She’s lost most of her Texan accent, but get her a drink and/or in a room with her siblings, and the “y’all’s” will start flying. In all of this and more, she is sustained by her fella Carl, his amazing cooking, and their two fearless and opinionated kiddos.
Jenn Lejano, Principal and Co-Founder (She/her)
Jenn Lejano has spent (nearly) her whole career fundraising for the nonprofit sector – and started Fresh Eyes Digital with her partner in crime and business Rachel Allison in June 2016.
For nearly 20 years, she’s had the privilege of working with the country’s leading nonprofits to grow their constituencies, develop groundbreaking strategy and campaigns and raise millions for the causes she cares about. She especially loves building strong digital direct response programs and practices that dramatically improve how nonprofits build loyalty with their constituents.
A few things you need to know about Jenn are that she loves food (eating, cooking and growing it), she has a ridiculously loud laugh, she always fights for the underdog, and she’s very competitive (especially when playing games like Battleship). When she’s not raising money for her clients, she is keeping her eyes on the little amazing things that make up this time on our planet with her daughter Parker and wife, Elsie.
Thelma Andree, Production and Design Director (She/her)
Thelma has spent most of the past decade working with nonprofit organizations nationwide to support their creative communications, marketing, and fundraising efforts.
With a graphic design and fine art background, she has found her niche at the intersection of design, technology, and social good. On any given day you’ll find her coming up with inventive visual direction, designing one-of-a-kind creative assets for client campaigns, or digging into client systems and tools to build emails, landing pages, automations and more. She has worked with organizations focused on Latina leadership development, social services, social justice and human rights, education, philanthropy, the environment, and animal welfare. Most recently, she worked with YouthTruth, GLIDE, and the Peninsula Humane Society & SPCA.
In her free time, you can find her binging old TV shows on Netflix, dabbling in illustration and animation, volunteering in her community, and trying to keep her plant collection alive. Thelma lives in Oakland, CA, with her partner Brandon and their two cats, Unagi and Bento.
Sara Cederberg, Senior Consultant (She/her)
Sara has spent the last 13 years working with Democratic political candidates and causes and nonprofit organizations to build movements that last, both with agencies and in-house, through innovative digital fundraising and advocacy campaigns.
Prior to joining the team at Fresh Eyes Digital, she has worked with President Obama’s 2012 re-election campaign, Pennsylvania Lieutenant Governor John Fetterman, the Greater Philadelphia Cultural Alliance, the Sunrise Movement, the Working Families Party, the Committee to Protect Health Care, Demand Progress, and many more.
Sara lives in Ypsilanti, Michigan (near Ann Arbor and Detroit) with her husband Aaron and dachshund Ziggy. When not drafting your next great fundraising email, you can probably find her cooking, traveling, on a Lake Michigan beach, listening to music, watching a trashy reality television show, or learning how to play the bass.
Jazmine Donerson, Paid Media Manager (She/her)
Jazmine has spent seven years supporting nonprofit operations, technology, and program management. Before joining Fresh Eyes Digital, she worked as the office and technology manager at Street Law, Inc., where she played an essential role in the achievement of Street Law’s mission and served as the public face of Street Law’s public legal education publications.
She has also spent over seven years combining creativity and strategy to help entrepreneurs, small businesses, and grassroots organizations define and shape their brand through brand identity and web design consulting.
Jazmine lives in Frederick, Maryland, with her husband and son. You’ll find her working on one of many unfinished painting projects, trying new recipes, or contemplating starting a hydroponic garden in her spare time.
Erin Riley Strong, Director of Operations (She/her)
St. Paul, MN
Erin has over 15 years of operations and project management experience in diverse environments. Having worked in both for and nonprofit fields, Erin brings a unique perspective to Fresh Eyes Digital.
In her nonprofit world, she spent 7 years as the Director of Operations for the Vail Film Festival, managing a staff and hundreds of volunteers all over the country. As the Communications Director for Chicago’s Green City Market, Erin not only managed and scheduled hundreds of volunteers weekly, she actively fundraised for the organization. After spending some time in the business world as a Director of Administration for Virtue Cider in Chicago and Director of Operations for Salty Tart Bakery in Minneapolis and St. Paul, Erin understands the key to success is well-developed systems and structure. Erin specializes in creating these systems to support our staff and our clients in order to allow them to spend their time on the important work of fundraising and community action. Erin, her husband Dave, and their 2 amazing kids, Magnus and Fiona, live in St. Paul, MN.
Ilana Schreiber, Data and Analytics Consultant (They/them)
Ilana has spent the past six years working with nonprofits on digital fundraising and marketing with a focus on data and analytics and a passion for systems integrations and migrations.
Prior to joining Fresh Eyes Digital, Ilana worked in-house at organizations specializing in reproductive justice and fighting sexual violence, where they first discovered their love for the combination of technology and fundraising.
In their spare time, Ilana enjoys practicing and arranging music, doing puzzles, and hanging out with their two adorable cats.
Our team has developed long-term relationships with a team of consultants and vendors dedicated to serving nonprofit organizations and delivering top-notch work. We have a particularly deep bench in technical implementation (Luminate, Salesforce Marketing Cloud, and more) plus digital design services from our trusted friends at Yippa. The best part? We manage those relationships for you, ensuring that you have a seamless relationship with just one partner helping you meet your goals. We are an accredited Engaging Networks partner and have worked in Luminate Online, ActionKit, Bonterra/EveryAction, Pardot, Salesforce, Salesforce Marketing Cloud, Springboard, Salsa, Campaign Monitor, Mailchimp and more.