• - June 25, 2021

How Bias Can Creep Into Fundraising Data — And What We Can Do About It

Many people believe that their daily lives and interactions are the product of their conscious decisions. However, according to a neuroscience think tank, our subconscious drives a whopping 95% of our actions, shaping our perceptions of and interactions with ourselves, others, and the world around us.  These subconscious actions are built to help us make quick decisions in...

The burden of choice is squashing your donors

Ever been to The Cheesecake Factory? Think about that menu. It’s seemingly endless pages, right? With everything from 4-cheese rigatoni to Thai lettuce wraps to steamed artichokes and countless cheesecake flavor options. There are so many options that I get a headache just thinking ab...