Five hot tips for your year-end fundraising campaign

Year-end fundraising visualiation

With the arrival of the September equinox, today is the first official day of fall. But here at Fresh Eyes Digital, we’re also marking another occasion today: We’re just 100 days out from the end of the year and – year-end fundraising season is officially upon us. Nonprofit fundraisers know how busy these early fall…

  • - September 10, 2021

Meet the Freshie: Joy Engel

Meet the Freshie: Joy Engel

Hello, friends! In case you missed it, we kicked off our new ‘Meet the Freshies’ series in August with Erin Riley Strong, Fresh Eyes’ beloved business operations manager! Next up, learn more about what makes Joy Engel, Fresh Eyes’ Senior Strategist, such a *joy* (you’re welcome) to work with. 

  • - August 20, 2021

Meet the Freshie: Erin Riley Strong

Meet the Freshie: Erin Riley Strong

We know we’re biased here at Fresh Eyes, but we really do have the best group of folks on our team. And today, we’re introducing a new series to help you, dear reader, get to know our incredible Freshies a little better. First up is Fresh Eyes’ Business Operations Manager Erin Riley Strong. Take it away, Erin!

  • - June 25, 2021

How Bias Can Creep Into Fundraising Data — And What We Can Do About It

Bias in Fundraising Data -- And What to Do About It

Many people believe that their daily lives and interactions are the product of their conscious decisions. However, according to a neuroscience think tank, our subconscious drives a whopping 95% of our actions, shaping our perceptions of and interactions with ourselves, others, and the world around us.  These subconscious actions are built to help us make…

Nonprofit tech conference voting + meet the new Freshie

It’s been a busy few months at Fresh Eyes Digital. We’ve been onboarding new clients, are finalists for three panels at the nonprofit technology conference, and welcomed a new team member! Even though NTEN isn’t until March 2020, you have a chance to shape the agenda of the conference now. Check out our proposed sessions…

Vote now! It’s good practice for November

It’s that time again! Time to vote for some super juicy and interesting sessions at the annual Nonprofit Technology Conference. Even though the conference is not until March 2019 – the voting happens NOW – and the deadline is August 31st. The Fresh Eyes Digital team will be co-presenting with some stellar nonprofit organizations (should…

The burden of choice is squashing your donors

Ever been to The Cheesecake Factory? Think about that menu. It’s seemingly endless pages, right? With everything from 4-cheese rigatoni to Thai lettuce wraps to steamed artichokes and countless cheesecake flavor options. There are so many options that I get a headache just thinking about it. And in the end, when eating there, I’ve panicked,…