Oh hello. Personally, I’m both tired and wired. But alas, this Tired/Wired list is more of an attempt to stay focused on our work here at Fresh Eyes Digital, and a lighthearted take on the digital trends and nonprofit marketing strategies we’re watching in the digital space (and maybe just a leeetle bit of an attempt to quiet down the noise around the hellscape we’re in right now). Enjoy – and let us know what you think of the list and what you’d add!
Tired: Doomscrolling
Wired: Protecting your mental health
Tired: Meta/X
Wired: BlueSky
Tired: Open Rates meaning … literally anything
Wired: Response rate (it’s always in!)
Tired: Email after email asking you to chip in $3
Wired: Making your best gift to orgs fighting the good fight with focus and clarity.
Tired: Using the phrase now more than ever.
Wired: Making a specific and actionable case for why giving to YOUR organization NOW matters
Tired: Assuming Year-over-Year (YoY) donor file predictability.
Wired: Keeping an eye out for opportunities to engage your list and keep them warm for when it’s fundraising time
Tired: Daft Punk (Controversial!)
Wired: DAF’s (Donor Advised Funds)
Tired: Putting all of your digital fundraising eggs in one channel
Wired: Thinking of your entire multichannel ecosystem (email, SMS, social, website) as essential for your digital fundraising success
Tired: Thinking AI is just a phase
Wired: Learning about more tools to make AI work for you (and your direct response program!)
Tired: Only focusing on fundraising asks when it comes to engaging your audience.
Wired: Sending campaign updates and thank you’s when appropriate!
Tired: Dense, copy heavy campaigns (sometimes!).
Wired: Concise punchy content that quickly communicates the purpose and ask!
What would you add to the list of digital trends? Leave a comment or reach out—we’d love to hear your take on what’s tired and wired in 2025! Looking to refresh your digital strategy in 2025? Reach out to us!
