In a recent webinar with Fresh Eyes Digital and Engaging Networks, we shared practical tips for boosting your year-end fundraising. We focused on how segmenting your donor lists—by giving history and engagement—can make your campaigns more successful. We took a peek at EN’s upcoming segmentation tools to create personalized messages, improve donation pages, and connect with donors year round.
Additionally, we shared real-world examples showing how these strategies can increase revenue and donor retention. Our tips for managing year-end campaigns included planning ahead, using match donations, and staying flexible if things change. The session ended with a lively Q&A, where we discussed the importance of having backup plans—because in nonprofit fundraising, surprises are always possible!
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Key Topics:
- Planning Ahead: Why and how to prepare for year-end, set goals, and minimize stress during go time
- Campaign Messaging: Ensuring your case for giving is strong
- Audience Segmentation Strategy: Considerations, suggestions, and how to tailor (or not tailor) messaging
- Success stories: EN Features and Tools to make all this work easier and more effective and examples from other nonprofit organizations
