The 2025 Nonprofit Technology Conference (25NTC) hosted by NTEN is just around the corner, and we at Fresh Eyes Digital couldn’t be more excited to share our expertise, connect with fellow nonprofit professionals, and nerd out on all things digital fundraising, marketing, and tech. This year, we’re bringing our insights to multiple sessions—and we’d love for you to join us!
Where to Find Us at #25NTC
We’ll be presenting at 25NTC on a variety of topics alongside our nonprofit partners, offering actionable insights on digital fundraising, campaign strategy, and donor engagement. Here’s where you can catch us:
Keep Campaigning Experimental: Rules to bend (& break!) to authentically engage
📅 Date & Time: Wednesday, April 16, 2025 at 2:00 PM ET
🎤 Speakers: Miguel Sedano (Peninsula Open Space Trust) and Rachel Allison (Fresh Eyes Digital)
📍 Location: Virtual! Catch this session on Zoom
If every message sounds the same, how do you stand out? This session will explore creative ways to challenge best practices, take strategic risks, and find fresh approaches to engaging your audience.
We’re excited to be part of 25NTC not only in person in Baltimore, but also online as part of the virtual conference. This is open to all attendees, virtual or in-person, be sure to tune in!
Learn more about this session 👉
Harnessing celebrity influencers for fundraising success
📅 Date & Time: Wednesday, April 16, 2025 at 2:00 PM ET
🎤 Speakers: Jess Ray (Adler Planetarium) and Jenn Lejano (Fresh Eyes Digital)
📍Location: Room 316
Influencers aren’t just for big brands. Learn how nonprofits can build partnerships with public figures to expand reach and inspire giving, and hear about our experience working with beloved former WGN-Chicago meteorologist Tom Skilling and the Adler’s annual gala.
Learn more about this session 👉
Connecting small-dollar donors to your major donor event
📅 Date & Time: Thursday, April 17, 2025, 2:00–3:00 PM ET
🎤 Speakers: Jess Ray (Adler Planetarium) and Jenn Lejano (Fresh Eyes Digital)
📍 Location: Room 337
Small-dollar donors can play a big role in major fundraising events. Discover strategies to engage donors of all giving levels and maximize impact.
Learn more about this session 👉
Pivot, But Don’t Perish: Changing course when campaigns aren’t going as planned
📅 Date & Time: Thursday, April 17, 2025, 3:15–3:45 PM ET
🎤 Speaker: Jenn Lejano (Fresh Eyes Digital)
📍 Location: Room 318/321
Sometimes, even the best-planned campaigns need a pivot. Learn how to quickly analyze data, adjust strategy mid-campaign, and push for nimbleness—even in organizations that aren’t known for their speed.
Learn more about this session 👉
Monthly Giving Success Stories and How to Build Your Sustainer Base
📅 Date & Time: Friday, April 18, 2025, 1:15–1:45 PM
🎤 Speaker: Rachel Allison (Fresh Eyes Digital)
📍 Location: Room 327
With monthly giving on the rise, it’s time to focus on long-term donor relationships. Learn how to cultivate and grow a successful monthly donor program for sustainable revenue.
Learn more about this session 👉
NEW: 25NTC Expert Feedback Table Sponsorship
As long-time attendees of this beloved conference, we’re excited and curious to see how changes to sponsorships and vendors will feel this anniversary year. But we’re also thrilled to be hosting an Expert Feedback Table on Friday morning. In-person attendees can sign up for 15-minute slots and have some 1:1 time with our team to discuss their digital fundraising challenges (or whatever else you’d like to pick our brains on!).
📅 Date & Time: Friday, April 18, 2025, 10:15 AM–12:15 PM ET
🎤 Speakers: Jenn and Rachel
📍Location: Baltimore Convention Center, Pratt Street Lobby, Level 300
🔗 Sign Up for a Session
Let’s Connect in Baltimore!
NTC isn’t just about sessions; it’s about community. Whether you’re attending one of our talks, stopping by our Expert Feedback Table, or just spotting us in the halls, we’d love to connect! Come say hi, share what’s on your mind, and let’s talk about the future of nonprofit digital strategy. Want to start a conversation with us now? Reach out to us at sayhi@fresheyesdigital.com or fill out the form on our contact page.
