There’s a lot more to love about FED Co-Founder and Principal Rachel Allison in addition to her analytical and creative prowess! Check out Rachel’s Meet the Freshies profile to learn which animal Rachel calls her pet “gateway drug,” why her celebrity crush is a mild-mannered British sexagenarian, and more.

How long have you worked at Fresh Eyes Digital? What’s your role here?

I’ve worked at Fresh Eyes since our birth as a small but mighty agency in 2016, one of the brightest spots in an otherwise craptastic year! As principal and co-founder, my role has changed every year since we’ve grown. These days, I’m leading the firm’s analytics offerings and supporting our growing and amazing team of colleagues.

What are your top three favorite vacation spots?

NYC: After living there for 12 years, New York is probably always going to be my heart’s home (though I’m starting to love DC as well!). That said, I will never ever turn down an opportunity to visit my people and my city. 

Naples: Obviously because of Pompeii and Herculaneum – but also because it’s so much messier and alive than other towns with that much history (lookin’ at you, Florence!).

Mexico City: My sister got married there, and years later, my niece had the most fun quinceañera there. So for the memories, the food, the art, the parks, and the bragging rights of carrying both my kids up the Pyramid of the Sun, this is one of my all-time faves.

What did you want to be when you were growing up?

An artist – I wasn’t sure what kind, but I figured all my notebook doodles were supposed to lead somewhere!

Who is your celebrity crush? 

Monty Don. As an Anglophile who hasn’t been able to watch real TV shows since the Trump era (Even fiction is now too real! I can’t!), Gardener’s World is, as Joy put it, my low-stakes, soothing show of choice.

Are you a dog person? A cat person? Neither?  

Becoming a bunnies person has been my gateway drug to deciding that I might just be an ALL PETS person.